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2-day masterclass in Lisbon for founders, leaders, and decision makers.

Generative AI

Tech Development

Media, Leadership, Innovation: How do GenAI applications and methods change and improve established business processes? That is what every founder and business leader needs to understand in 2024.

This masterclass focuses on three areas that are crucial for any business or organisation: Sales, technology development, and entrepreneurship. Its goal is to help participants transform the organisations they lead. 

Masterclass Facilitators


Markus Klug

Award-Winning Founder, Solution Architect and UX Expert. Serial IT Entrepreneur since 1998.


Christoph Raethke

Investor, Author, Founder,

Lecturer, Business Angel

Berlin Startup Academy


Dr. Sebastian Winkler

Founder, MD and Head of

Sales in B2B hardware and

software products

20 participants maximum. Only for decision makers in innovation-driven organisations.



Christian Sommer, Director Next Mannheim

"Actionable insights for shaping innovation policies of one of Germany's leading

industrial cities."


Dietrich Boelter, Founder/ MD, BestFriendBerlin 

"As a leading communications agency with clients from politics and administration, we need to stay ahead of the curve."


Malte Clavin, Adventurer and Speaker

"The Masterclass gave me a great understanding of the dynamics that AI development and deployment are working under."




Factory Lisbon


AI tools are disrupting not only markets, but also entrepreneurship and leadership processes at lightning speed. That's why, when it comes to Sales, Tech Development and Innovation, leaders need to understand concepts and opportunities, not only a set of specific applications. Particularly now, while GenAI is still in dynamic growth, we need to keep in mind that everything is still about solving problems or creating opportunities.

Run by Christoph Raethke.


As a founder, business angel, and author, Christoph is among Germany's most experienced startup entrepreneurship experts. His approach to "AI in entrepreneurship" is not so much technology-driven, but business- and results-focused.

Christoph joined his first startup in 1999, implemented Germany's first startup program in 2010 and founded Berlin Startup Academy in 2012. His podcast "Angels of Deutschland" answers all questions about how and why to become a business angel.

He has been helping several large German enterprises to build and run their entrepreneurship activities while being a mentor at numerous innovation programs. How is all of this now getting more effective with AI?
An award-winning IT Professional and serial Entrepreneur since 1997, Markus worked for top institutions such as ABN AMRO Bank, Royal Bank of Scotland, Société Générale, Siemens and SAP.

He has been building for the web since the Netscape Mosaic era (ask your parents) and closely followed the web industry's evolution since then, leaving him with a broad and in-depth knowledge of standards, tools, techniques, and technology trends.

GenAI has completely changed the way he creates software and runs IT projects. In that vein, he recently founded a startup that creates AI SaaS solutions and helps businesses to effectively integrate AI into their processes.
Sebastian Winkler holds a PhD in Laser Physics. And while the first decade of his career was dedicated to „classic“ high technology (at one point, he ran a nuclear power station), the past ten years were all about founding and running VC-funded digital businesses in B2B.

As CEO and Chief Sales Officer, finding creative, yet effective ways to sell specialized hard- and software products became a passion. With his profound understanding of GenAI and its application possibilities, he propels AI-enhanced sales strategies forward and supports start-ups in technology-driven business development. Currently, Sebastian is creating an AI-first FinTech startup, still in stealth mode.

Background picture: Priscilla Du Preez on Unsplash

08./09.04.2024| Factory Lisbon | Contact:

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